/Docs//S/OurPlan/Form/Process_v0.md
Source views: Source JSON(ish) on GitHub (VSCode) Doc views: Document (&k=r00t): Visual Print Technical: OpenParameters Xray
{- "edges" : [
- [ "1.1.1." : "G/Z/ol-i/s6" ] , [ "Product." : "/S/OurPlan/Sec/Product_v0.md" ] , [ "1.1.2." : "G/Z/ol-i/s6" ] , [ "Customer." : "S/OurPlan/Sec/Customer_v0.md" ] , [ "1.1.4." : "G/Z/ol-i/s2" ] , [ "1.1." : "G/Z/ol-a/s6" ] , [ "1.2." : "G/Z/ol-a/s4" ] , [ "1.3." : "G/Z/ol-a/s5" ] , [ "1.4." : "G/Z/ol-a/s4" ] , [ "1." : "G/Z/ol/s4" ] , [ "2.1." : "G/Z/ol-a/s7" ] , [ "2.2." : "G/Z/ol-a/s3" ] , [ "2.3." : "G/Z/ol-a/s3" ] , [ "2.4." : "G/Z/ol-a/s5" ] , [ "3.1." : "G/Z/ol-a/s3" ] , [ "3.2." : "G/Z/ol-a/s3" ] , [ "3.3." : "G/Z/ol-a/s7" ] , [ "3.4." : "G/Z/ol-a/s3" ] , [ "3." : "G/Z/ol/s4" ] , [ "4.1." : "G/Z/ol-a/s2" ] , [ "4.2." : "G/Z/ol-a/s2" ] , [ "4.3." : "G/Z/ol-a/s2" ] , [ "4.4.1." : "G/Z/ol-i/s5" ] , [ "4.4." : "G/Z/ol-a/s4" ] , [ "4." : "G/Z/ol/s4" ] , [ "" : "G/Z/ol/s4" ] ,
]
"data" {- "Outline" : "", "Sec", "" ,
"Ti" : "4 Steps to Epiphany" ,
"1.0.sec" : "Customer discovery" ,
"1.1.0.sec" : "Phase 1: state your hypotheses" ,
"1.1.1.0.sec" : "Product" ,
"1.1.1.1.sec" : "", "Product.Features", "" ,
"1.1.1.2.sec" : "", "Product.Benefits", "" ,
"1.1.1.3.sec" : "", "Product.IP", "" ,
"1.1.1.4.sec" : "", "Product.Dependencies", "" ,
"1.1.1.5.sec" : "", "Product.Schedule", "" ,
"1.1.1.6.sec" : "", "Product.TCO", "" ,
"1.1.2.0.sec" : "Customer" ,
"1.1.2.1.sec" : "", "Customer.Type", "" ,
"1.1.2.2.sec" : "", "Customer.Problem", "" ,
"1.1.2.3.sec" : "", "Customer.DayInTheLife", "" ,
"1.1.2.4.sec" : "", "Customer.Organization", "" ,
"1.1.2.5.sec" : "", "Customer.ROI", "" ,
"1.1.2.6.sec" : "", "Customer.MVP", "" ,
"1.1.3.sec" : "", "Channel", "" ,
"1.1.4.0.sec" : "Demand Creation" ,
"1.1.4.1.sec" : "", "Demand.Creation", "" ,
"1.1.4.2.sec" : "", "Demand.Influencers", "" ,
"1.1.5.sec" : "Market Type" ,
"1.1.6.sec" : "Competition" ,
"1.2.0.sec" : "Phase 2: test and qualify your hypotheses" ,
"1.2.1.sec" : "First customers contacts" ,
"1.2.2.sec" : "Problem presentation" ,
"1.2.3.sec" : "In-depth customer understanding" ,
"1.2.4.sec" : "Market knowledge" ,
"1.3.0.sec" : "Phase 3: test and qualify the product concept" ,
"1.3.1.sec" : "First reality check" ,
"1.3.2.sec" : "Product presentation" ,
"1.3.3.sec" : "Yet more customer visits" ,
"1.3.4.sec" : "Second company reality check" ,
"1.3.5.sec" : "First advisory board members" ,
"1.4.0.sec" : "Phase 4: verify" ,
"1.4.1.sec" : "Verify the problem" ,
"1.4.2.sec" : "Verify the product solution" ,
"1.4.3.sec" : "Verify the business model" ,
"1.4.4.sec" : "Assess whether to iterate or exit" ,
"2.sec" : "Customer Validation" ,
"2.1.0.sec" : "Phase 1: get ready to sell" ,
"2.1.1.sec" : "Articulate a value proposition" ,
"2.1.2.sec" : "Prepare sales material and a preliminary collateral plan" ,
"2.1.3.sec" : "Develop a preliminary distribution channel plan" ,
"2.1.4.sec" : "Develop a preliminary sales roadmap" ,
"2.1.5.sec" : "Hire a sales closer" ,
"2.1.6.sec" : "Align your executives" ,
"2.1.7.sec" : "Formalize your advisory board" ,
"2.2.0.sec" : "Phase 2: sell to visionary customers" ,
"2.2.1.sec" : "Contact visionary customers" ,
"2.2.2.sec" : "Refine and validate sales roadmap" ,
"2.2.3.sec" : "Refine and validate the distribution channel" ,
"2.3.0.sec" : "Phase 3: develop positioning for the company and its products" ,
"2.3.1.sec" : "Develop product positioning based on market type" ,
"2.3.2.sec" : "Develop Company positioning" ,
"2.3.3.sec" : "Make presentations to analysts and industry influencers" ,
"2.4.0.sec" : "Phase 4: verify" ,
"2.4.1.sec" : "Verify the product solution" ,
"2.4.2.sec" : "Verify the sales roadmap" ,
"2.4.3.sec" : "Verify the channel plan" ,
"2.4.4.sec" : "Verify the business model" ,
"2.4.5.sec" : "Iterate, return or exit" ,
"3.0.sec" : "Customer creation" ,
"3.1.0.sec" : "Phase 1: get ready to launch" ,
"3.1.1.sec" : "Construct a market-type questionnaire" ,
"3.1.2.sec" : "Choose a market type" ,
"3.1.3.sec" : "Agree on the company first year customer creation and sales objectives" ,
"3.2.0.sec" : "Phase 2: position the company and product" ,
"3.2.1.sec" : "Select a PR agency" ,
"3.2.2.sec" : "Conduct internal and external positioning audits" ,
"3.2.3.sec" : "Match positioning to market type" ,
"3.3.0.sec" : "Phase 3: launch the company and product" ,
"3.3.1.sec" : "Select a launch by market type" ,
"3.3.2.sec" : "Select the customer audiences" ,
"3.3.3.sec" : "Select the messengers" ,
"3.3.4.sec" : "Craft the message" ,
"3.3.5.sec" : "Understand the message context" ,
"3.3.6.sec" : "Understand the media for the message" ,
"3.3.7.sec" : "Measure success" ,
"3.4.0.sec" : "Phase 4: create demand" ,
"3.4.1.sec" : "Select a demand creation strategy matching the company first year objectives" ,
"3.4.2.sec" : "Agree on demand creation measurements" ,
"3.4.3.sec" : "Iterate, return or exit" ,
"4.0.sec" : "Company building" ,
"4.1.0.sec" : "Phase 1: reach mainstream customers" ,
"4.1.1.sec" : "Transitioning from Earlyvangelists to Mainstream Customers" ,
"4.1.2.sec" : "Managing sales growth by market-type" ,
"4.2.0.sec" : "Phase 2: review management and build a mission-centric organisation" ,
"4.2.1.sec" : "Review management" ,
"4.2.2.sec" : "Develop a mission-centric organization and culture" ,
"4.3.0.sec" : "Phase 3: Transition the Customer Development team into Functional departments" ,
"4.3.1.sec" : "Set Department mission statements" ,
"4.3.2.sec" : "Set Department roles by market-type" ,
"4.4.0.sec" : "Phase 4: build fast-response departments" ,
"4.4.1.0.sec" : "Implement mission-centric management" ,
"4.4.1.1.sec" : "Mission intention" ,
"4.4.1.2.sec" : "Employee initiative" ,
"4.4.1.3.sec" : "Mutual trust and communication" ,
"4.4.1.4.sec" : "Good enough decision-making" ,
"4.4.1.5.sec" : "Mission synchronization" ,
"4.4.2.sec" : "Create a culture for information gathering and dissemination" ,
"4.4.3.sec" : "Build a leadership culture" ,
"4.4.4.sec" : "Iterate and grow" ,
}
}