r00t	=	{Sec}
Ti	=	Market Types
0.sec	=	There 4 market types, which does your customers think you are in?
1.sec	=	new product in an existing market
2.sec	=	new product in a new market
3.sec	=	new product to resegment market: low cost
4.sec	=	new product to resegment market: niche
	=	[G/Z/ol/s4]